Let’s talk
about shadowbanning on Twitter for a moment. As a result of it, you might start
seeing more posts from me on this blog, and maybe that’s a good thing to come
of it. But this, as a whole, is not a good thing for Twitter. I’ve done my bit.
I’ve contacted Twitter Support and still gotten no response, but I’m not
surprised. I’ve been watching this happen to several other people on Twitter,
and I knew it might find its way around to me eventually because I livetweet
movies and television shows a lot. A lot. It’s almost the end of October as I
write this, and the volume of my livetweeting has been perhaps higher than
ever. I suppose that’s what brought down the hammer. And just what is the
hammer, exactly? Apparently, the volume of my tweets triggers an automatic
moderation program that labels my account as spam. In other words, I talk so
much that Twitter itself muted me. People that follow me still see me IF they
see my post on their timeline at the moment it was posted, but the entire back
catalog of my tweets as well as any participation I have in a hashtag
discussion… I might as well not be on Twitter. But the problem is that I don’t
know for sure and can’t get an answer.
This isn’t
a new concept to me, but it seems to be a new one to the people running
Twitter. I’ve been in chat rooms since the late 90s, and moderation protocols
were put in place to control what they called “flooding” and eventually
“spamming.” A person could enter a chatroom, hit one letter on the keyboard,
hit enter, repeat endlessly, and thus destroy any ability to have a
conversation in the room. For giggles. To settle a grudge. Because they didn’t
like someone or didn’t like the topic of discussion. The reason never mattered,
but these were the primitive flaws of online communication. You could
“bababooey” someone endlessly, and they couldn’t cut you off. The only way to
cut them off was to leave, and they won. At one point, a few chat programs
suffered from hacking vulnerabilities. Someone could enter a chat room, enter a
specific code of words, and cause the chat program to crash for everyone in it.
Like a virus. We’re talking almost twenty years ago for this, and circumstances
on Twitter are showing that things haven’t changed at all. It’s like Twitter
has gone back to the drawing board completely and is trying to build a 90s chat
room program from the ground up, but there’s one major difference: Twitter
isn’t a tiny, grassroots, open-sourced chat program. Twitter is a large and
successful business platform. Twitter doesn’t have the luxury to tinker with
its users like this using automated moderation protocols, but they are doing it
anyway. Automation means less real people answering questions, solving
problems. Real user issues go ignored.
But what
are real users on Twitter, really? Myself, for example. I’m nobody. I’m not
just nobody special. I’m nobody at all in any grand scheme of anything that I
can see on Twitter or in the real world at large. I’m not newsworthy. I never
got out of this town to make something of myself. I never followed my dreams to
be the novelist, voice actor, or horror host I always wanted to be. I’m not a
celebrity or a political analyst with hundreds of thousands or millions of
followers. I interact with maybe a hundred people in Twitter per month. Almost
two thousand people follow me, but I don’t know most of these people. A few of
these people are celebrities or people who have inspired me, and, despite that
little feeling of giddiness and fanboy that any of them would find me
interesting enough to acknowledge, I haven’t exchanged words with most of them
because I’m nobody special. I’m one random voice. I don’t know whether or not a
lot of people notice anything I say on Twitter at all. I’m just one of many
average people using Twitter for the reasons I thought Twitter initially was
invented: just to talk and throw thoughts out there. A communication platform.
When I joined Twitter several years ago, I didn’t think this was going to be a
thing for me. As I said, I already had experience with chat rooms, and this
concept felt like overkill. Twitter was not only a glorified chat room but also
a global chat room. Everyone could use it, and everyone could see it. Depending
upon how you felt about Twitter, you could use it to talk about absolutely
nothing, or you could use it as a microphone. If that microphone reached enough
ears, then it could become a megaphone. You could go “viral.” This could be a
good thing for anyone in need of fifteen minutes of fame as well as anyone
trying to get the word out about something to a lot of people. From the
beginning, I always felt like this was going to be hit and miss. No matter how
successful the platform became, there always would be flaws. I felt like my
activity on Twitter would be a whole lot of nothing, and I never felt like I
could use it effectively as a microphone. I still feel the same way.
In the beginning, I tried to hold
on to a few beliefs and inspirations about what was and always would be wrong
with Twitter. I believed that it was little more than an attention-seeking
device and more inclined to encourage a lot of speaking and reactionary
response without a lot of deep thought. We’ve all guilty of thinking before we
speak, so it’s a natural progression to be as guilty of not thinking before we
type. It takes a lot of time, patience, and practice to fix that within
yourself, but Twitter came with the “Internet is forever” caveat that made it
harder for some to find peace, forgiveness, and resolution for their poor
choices of words. Also, I go back to the words of the great Lewis Black, who
once said that taking the time out to talk about what you’re doing on Twitter
means spending less time doing. He was less kind in his statement, but I don’t
remember the quote exactly. I know there was a “fuck you” and an “asshole” in
there somewhere, and those were directed at anyone and everyone using Twitter.
And he’s right. Kathleen Madigan shamed him into opening a Twitter account
eventually, but he’s still right.
I may have
mentioned it on Twitter and Facebook a time or two in the past, but there is
something that I haven’t considered inside my own head for too long. It’s an
internal argument I used to have a lot, and I’m glad it’s come back to me
because I feel a little less lost in my thoughts than I did before this
paragraph. It’s called the Hawthorne effect. I would hope you take the time to
look it up, but I’ll spare you the history lesson web search and just tell you
that it’s the theoretical fact that organisms will change their behavior as a
result of the knowledge that they are being observed. You can see this on
parade on Twitter every single day. It’s not always easy to identify, but
articles abound about how social media changed us and not for the better. I’ve
read a few of them, but none of the articles I have read make any mention of
the Hawthorne effect. I’m not a poor reader, but surely someone else mentioned
it and I just overlooked it. I’ve felt its effect on me a few times. I’ve felt
like some of the things I have said just aren’t my normal behavior. I’ve had to
go back and analyze my words and make sure I think before I type, to make sure
I’m not doing something out of character to draw attention I don’t want or
need. This isn’t limited to Twitter, either. I’ve had to take time away from
communication of any kind to gather my thoughts and reflect. The fact is that
doing something like this and not spending as much time on Twitter in general
IS my normal behavior. Spending as much time as I have on Twitter isn’t. I’ve
seen Twitter used for all sorts of speech, and some of that speech has driven
Twitter into a panic that makes it seem like virtually every user is being
ignored when a real problem with the platform arises. The ability to multiply
artificial users and magnify the Hawthorne effect has become a huge issue on
Twitter following the 2016 election in particular, and there’s nothing else to
call it but cyber warfare. I mean cyber warfare on any level you want to think
of it: the corner of one unhinged person’s basement as he bullies other people because
he has nothing better to do, or the tactical efforts of a foreign power
manipulating world events. The tools have existed long enough that there is no
doubt they are being used in any and every way you can imagine. For at least
every hundred people trying to use such a microphone platform to spread
awareness about some form of cancer, there is at least one person using the
same method to spread falsehoods. The positive is that this 1/100 statistic is
still pretty much the reality. The real problem is a small fraction of people
abusing a social platform just as a small fraction of any given community
commits any given crime. Some of them might have found a trick to make it look
like they have increased their numbers with bots, but the reality is that their
numbers in living human beings are that tiny fraction. Creating a hundred fake
voices in their favor is little more than a variation of chat flooding, and it
can be combated. The problem is that it is not being combated properly. This
isn’t the story of John Henry. The response to the machine winning one race
shouldn’t be to get rid of the humans and use more machines. Fighting robots
with algorithms doesn’t work, and it only seeks to pressure real people into
modifying their behavior on the platform to try not to look like an artificial
person. And the biggest problem is that it’s a silent alarm system with no
warning, answers to no one, and has no appeal.
I’ve tried to carry my
understanding of the Hawthorne effect with me in my life and on social media,
and I think I’ve been somewhat successful. Then again, I don’t think I’ve ever
been a natural attention-seeker. I’m not a big fan of the spotlight. The irony
of my unfulfilled dreams and lack of a real social life isn’t lost on me. As I
sit here writing this, I can feel the difference in how I write based on the
hope that someone reads it as opposed to the less formal and more personal way
I would write if I were penning a secret journal I never wanted public. That’s
the Hawthorne effect in a nutshell, and it can be a push in the wrong direction
to be something you’re not in order to get what you need. The Hawthorne effect
can be a way to rationalize away your own integrity either to seek attention or
to avoid it. You have to seek attention to get a lot of things in life. You
have to put yourself out there, or else you’re invisible. A ghost. And that
brings us here.
As early as 2015 or even before
that, a few people started slipping through the cracks. Of course, I didn’t
notice this because many of them fit the same bill of Twitter nobody that I do.
Most people didn’t notice. I didn’t even know this algorithm went back that far
until I started discovering a handful of people writing blogs and articles
elsewhere about it. People I never saw on Twitter. I didn’t know they existed.
Twitter made it harder for me to find them and to know that we had something in
common. I’m still going to post a link to this blog on Twitter regardless of
the fact that my shadowban will deny it the attention it might deserve. Many
people like myself have been suffering from this problem for a long time, and I
have yet to meet anyone that has gotten a resolution from it. Some of them have
written the aforementioned articles on how to fix it by contacting Twitter Ads
while others file complaints with the Federal Trade Commission. Although some
of these methods have worked for some users in the past, it doesn’t make the
problem go away permanently. The algorithm remains in effect, and it can strike
again at any time for the same mysterious reasons. We’re Twitter nobodies. We
don’t matter. We are the statistic of people who fall through the cracks in
society. Our paperwork gets lost. Our complaints are seen by an automated
system and never rank highly enough on the priority list because bigots,
politicians, celebrities, trolls, and vulgar bullies are louder than we are.
All of the inboxes are flooded with complaints. We’re quiet people using
Twitter for the reasons we thought Twitter was invented. We’re the people who
just tell our stories, and most of them never go viral regardless of how
meaningful they can be because we don’t have the follower count or just didn’t
pick the right time to tell the story. We’re typically told to leave if we
can’t handle how things work here, and algorithms seem to be pushing us to do
it without saying a word. We, the nobodies, the average people, are the
ultimate proof that Twitter isn’t for everyone even though we’re the only
reason it still functions. Because we’re here. Because there’s another fraction
in the statistics. About 1/100 Twitter users are high profile people. The rest
are just people. Most of us take responsibility for what we say and do. Most of
us are willing to accept some consequences of our actions, but an automated
moderating system can’t necessarily tell what sort of consequence is in order.
An automated monitoring system can’t tell if someone is talking a lot just for
the sake of talking or if someone is an artificial person talking a lot because
it was programmed to spew as much information out there for the highest chance
that someone else will see it. I don’t use Twitter any differently now than I
have in the beginning, but I’m being locked out to some extent because an
automated system finds my behavior suspicious based upon other suspicious
behavior. Or is it because of those few instances in which I had to take a step
back and wonder if the Hawthorne effect was influencing me? The problem is that
I have no clue. Am I supposed to alter my personality, use the platform less
often, or stop using it altogether to correct this oversight? This is a
problem, but there is a bigger one.
There’s another group of people I
haven’t mentioned outside the Hawthorne effect and the attention-seekers. There
are people who use Twitter because they have a genuine need to be heard. They
are people suffering from trauma, depression, or just simple loneliness. In my
time on Twitter, I have run across people telling stories of loss and even seen
people on the verge of suicide. I’ve reached out to complete strangers on more
than one occasion and let them know that they weren’t alone and that they
mattered. If I weren’t shadowbanned right now, you could search through my
Twitter history and find a few of those exchanges, but you can’t. I’ve taken
time on solemn days of memory to share painful stories about myself in hopes
that maybe someone else out there might relate to them and get something
positive from it. I never asked for any responses to those stories or any pats
on the back or shoulders to cry on. I just want to put the stories out there,
just in case. I can’t do that today. As I write this, it’s ten minutes before
9PM. Four years ago today, on October 29, around 9PM, I spoke to my mother for
the last time. It’s scary that I sat down to write this when I did, with
numerous interruptions, and found myself here at this exact moment in time when
I did. We’d just watched a PBS documentary on the Orson Welles radio broadcast
of War of the Worlds. Earlier that day, we’d talked about Gaslight.
I had just seen it for the first time, but she hadn’t. I’d hoped she would have
the chance. I wanted to share it with her. Everything seemed like a normal and
uneventful day, a day that would turn into another, better day. I never
expected that she would be gone the next morning. After all the years of trying
to help her fight her illness and working so hard toward making better lives
for ourselves, I never expected it to vanish just like that. I knew that it
would come eventually, but I thought that there were more years ahead. I never
expected for my entire family to collapse overnight from losing her, but that
was what happened. My mother didn’t just die four years ago; my entire family
died with her. What passed for our family dynamic died with her, and nothing was
ever the same afterward. There were things I just couldn’t do or enjoy anymore
because the pain was too great, and, in a few cases, I had developed a silly
superstition that a few things I used to enjoy hit too close to the event, so
close that they made me afraid that something bad might happen again if I even
attempted to get near them. I was watching Eddie Murphy on YouTube the night my
mother died, laughing to myself and thinking about sharing those memories of
laughter with her the next day, never knowing that she was already gone and
that I wouldn’t have the chance. I haven’t been able to listen to an Eddie
Murphy joke since. I feel like I’ve pushed him entirely out of my lexicon. The
last thing I enjoyed with my mother was something we’d enjoyed most of our time
together: The Carol Burnett Show. I was able to watch Carol Burnett for
the first time a few months ago without crying. I didn’t think I’d ever be able
to do that again.
I didn’t use Twitter very much at
the time. I didn’t use it exclusively. I had friends and support in a number of
places, but several of those places had grown quiet or pushed me away with
conflicts that I couldn’t handle. It felt harder for me to reach out to some
people I had known for a long time. I’m still not sure why that is, but I guess
it was just a symptom of the change in my life. It caused me to grow apart from
a lot of the things that I used to do and enjoy before October 29, 2013. It
made me feel less comfortable in a lot of places, but I made it look like I was
doing okay because I still engaged in a lot of the same public behaviors and
exercises I was known for in those small circles of friends I had. I continued
to do those things because they were a way to keep my mind busy. They were a
momentary escape from the pain. Still, I felt myself pulling away from places
like Facebook and a chat room here and there, and I wasn’t checking my emails
more than maybe once a month. When I did, I ignored a lot of emails from people
I knew. I was cutting myself off from the world more and more and didn’t want
to share the details of my life. I wanted to suffer in silence, and that’s
never healthy. Being forced to suffer in Twitter silence from a shadowban
changed perspective a little. My mother suffered greatly in silence. Addressing
a few concerns might have prevented her death, but those concerns did not come
to light until it was too late. Despite the coroner report that her death was
accidental due to medication, I’ll never truly know whether or not she
committed suicide, but I’ll always know that it was a possibility and something
that she had attempted in the past. In the days following her death, I
completely shut down. I spoke to a few people to let them know what had
happened, but most of the details are a blur of crowd noise, tears, and pats on
the shoulder. I didn’t want to be there, so I went somewhere else in my mind.
As things got quieter and a tiny fraction of the pain began to heal, I began to
feel a need to start reaching out again. Coming back to Twitter was an endurance
test for me. I had almost no followers and never really sought them out, so it
had remained one part live journal, one part self-help therapy, and one part
just throwing out quotes from movies, radio and television. I still didn’t see
any real use in it, and I was on the verge of leaving again. What drew me back
to it in the first place, however, was the livetweet community, specifically
#TCMParty, a group of Twitter uses who would watch Turner Classic Movies
together and run commentary. This is exactly what I had been doing in my old
circles of friends for almost twenty years, and it went back long before I
discovered the Internet as I watched old horror movies in the back room of a
comic book store with a few people after closing time on a Saturday night. I’d
been watching TCM alone a lot shortly before and after my mother died, and it
was one of the only cable channels I had worth watching, second only to MeTV at
the time. Slipping into that world of the past helped to take the edge off. One
Saturday afternoon, TCM let some of the fans pick the movies, and among those
fans were the founders and supporters of #TCMParty. When I returned to Twitter,
a place I’d used more often than not to quote riffs from Mystery Science
Theater 3000, I discovered that this was what #TCMParty and other
livetweeting hashtags were really doing. They were riffing. This was something
I felt comfortable and practiced in doing. This was something in which I had at
least a little confidence that I could participate, and it convinced me to
stick around as I began to meet a new group of people who shared my wide
variety of tastes. It became a confidence-builder, and I began to use it to
live out a couple of my unfulfilled dreams on a small scale when I began to
host livetweets of my own. I loved being able to pick out things I loved and to
share them with others. This blog is largely the result of that, and most of
the early posts on it are synopses and promotions of those livetweets. It was
something I loved doing and something that started pulling some inspiration out
of me that I thought had fizzled out.
I didn’t want to make this a long
entry. I almost feel like I’ve lost track because it’s so easy for me to make
too many sightseeing stops on Memory Lane on the road to a point, but I haven’t
lost the point. I’m here talking about it instead of talking about it on
Twitter right now. I made a few comments on Twitter today about the memory of
my mother’s passing, but I had to remember that the number of people I expected
to be able to see it, even though that number is very low in the grand scale of
Twitter, is very limited due to my shadowban. I had to remember that any random
stranger out there could have been looking for a keyword in a Twitter search
and maybe suffering from some similar pain, but they won’t find me. In this
past year, I have felt a little more confident to let a little more of myself
out on Twitter and in the real world, but I’m still not using Twitter for
anything more than I ever did. I’m not bullying people or taking part in
anyone’s controversial politics or sending chain mail scams or pretending to be
a Nigerian prince. I’m not using foul language on a regular basis or directing
any foul language at all toward anyone else on Twitter. I’m not that sort of person.
I have manners. I’m livetweeting movies like I always do, and the month of
October is my heaviest for livetweeting because I love Halloween and, in part,
because I am indulging in an October happiness overload in an attempt to pull
my mind away from unhappy memories like the one I have to face today, the
memory of losing my mother four years ago. I’m about to join another movie
livetweet, but I have to do so with the knowledge that a lot of people probably
won’t be able to have a conversation with me on the hashtag because they don’t
use some third party program like Tweetdeck to bypass a shadowban. Even
Tweetdeck has been iffy lately and caused some communication to have gaps in
it. Under a large handful of circumstances, I don’t exist on Twitter right now.
I try to imagine what a shadowban
like this might have done to me a year ago, two years ago, or three years ago
when I was facing this difficult time of year and felt Twitter was one of the
best outlets for it. “You’re being punished and should have thought about that
ahead of time,” some of you might say in support of the algorithm, but what the
hell am I being punished for? Twitter doesn’t have an answer. “You must have
triggered something somehow.” That’s the only answer the nobodies get. The silent
treatment. “You know what you did.” No, I don’t. “Yes, you do.” No. I don’t.
“Well, you must have done SOMETHING.” Who is running the ship? My emotional
state is sufficiently higher than it was a year ago. I remember the Hawthorne
effect. I’m capable of suffering this trivial injustice myself, but it’s not
really trivial because it’s not just happening to me. And I didn’t suddenly
start caring that it was happening when it started happening to me, either.
I’ve been seeing it for a long time. I see it happen unfairly to more and more
people using Twitter and can see the sort of ramifications that can come of it.
It’s a case of innocent voices going unheard and being punished because they
have slipped through the cracks. It’s not outrageous to suggest that Twitter
becomes indirectly or even directly responsible for lives being lost and
relationships falling apart when this sort of failure in communication happens.
The thing about this shadowban
algorithm is that a lot of people don’t know that it’s affected them right
away. A few of them just might think that everyone else all of a sudden just
stopped giving a shit. Perhaps we shouldn’t worry about whether or not anyone
does, but that’s not the point. It’s not an outright suspension, but it can
limit your account on such a subtle level that you’re unaware that you’re being
punished at all. You start to feel it in increments, but it feels like
something else entirely. You can’t call this moderation or punishment or
discipline when users don’t know when it’s being implemented or why or how.
It’s trying to have a decentralized chat program and a moderated one at the
same time, and that doesn’t work. You can’t say that you’re responsible for
what some Twitter users say and do while denying that same responsibility to
other Twitter users, ignoring them and letting a robotic nanny handle it.
Someone might be sharing a painful memory, trying to get the word out about
something important that they know someone else will see, but it will go unseen
and ignored because Twitter decided to hide it. I follow a few people that
spent a lot of time retweeting information about a dog meat festival in China.
This is horrible, and I didn’t want to know about it. But I needed to know
about it and am glad I do. At a point past my awareness, however, it became too
much for me to handle emotionally, so do you know what I did? I muted a few of
those people. I turned off their retweets. I did what was necessary for me to
avoid those things for my mental state. I didn’t need a robotic spam filter to
turn it off and silence those people for me or anyone else, but that can happen
now and has. Silencing them in this manner is not only unnecessary but also
damaging. Someone could be posting a handful of links to articles on mental
health or suicide. That could be part of their profession, but they can’t
possibly know what sort of limit there is to how much of it they can put up
before the spam alarm goes off. And it shouldn’t go off at all. Not for them or
people like them. They shouldn’t have to do research on mysterious reasons for
being silenced or even contact a certain office about paying to get their voice
back. I think about what effect this might have had on me before today, and I
can’t say how I would react. I might have left and stopped using Twitter
completely. I still have the power to do that, and Twitter doesn’t seem to
understand that this is the only real reason Twitter can keep running. Because
we stay.
Then I think about the strangers I
saw, some completely by accident. I think about when I reached out to those
people, and I realize that, for seemingly no reason at all other than
triggering a faulty automation system, there could be more people in similar
situations that I can’t see at all, people right now that need an ear and picked
Twitter as their voice. I can’t reach out to them because Twitter refuses to
acknowledge they exist, by fault or by design. They, like me, had to stay and
keep using Twitter to find a voice, and they, like me, are being punished for…
something. We don’t really know what it is because Twitter won’t tell us.
Twitter is too busy trying to be a business, and perhaps they have forgotten
that we are the business model. We are the advertisers and promoters. We’re not
bots. We’re not spewing political memes or hate speech. We’re not people who
are routinely given a lot of attention or the target of other people’s vitriol.
We’re just people, average Twitter users, and Twitter’s automated moderation
can’t tell real people from fake people anymore, it seems. It’s acceptable to
Twitter for real people to be lumped into those categories and to slip through
the cracks whether or not some of us survive the experience. And some of us
won’t. Some of us will leave, some of us will die, and some of us will lose
relationships we should have or could have had if Twitter were more hands-on
with its programming. That’s just how the statistics work, on Twitter just as
much as outside in the middle of any average city street, and Twitter needs to
take responsibility for it just as any social media or communication platform
should. Will they? I’m not holding my breath right now. Especially when even
their robot answering machines won’t return my calls.
So now I return to whatever there
is outside of this writing, be it livetweeting about movies, even though I know
a lot of people won’t see me, or whatever else it is I choose to do in the dead
of night on this painful anniversary when everyone else in my personal life is
asleep, enjoying their own new paths in life, and probably won’t even bring up
the anniversary at all or ask anyone how they’re doing. For some of them, it’s
just another day. For me, it’s not just another day yet. At least I’m not
suicidal.